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Tanakrit Khajornkovit · Building what comes next

A still from the film: Tanakrit beside a car in the workshop
  • Founder and builder
  • One person, 5 companies

“One system holding sales, customers, catalogue, warranty and the national service network”

The PREEDA NEXT platform

Founder and builder · The running system

Connecting sales, products, customers and warranties through a shared platform.

The stack that runs 5 companies without an IT team

Preeda Group has 5 companies with a website of their own (SPMS, EST, PK Pro Klasse, SP Ban Carcare, CPK) and no separate IT department. I run all of the code myself, and the stack below does the work a team would otherwise do.

Read the case study

Selected work

  1. One register for dealers and showrooms

    Consolidator

    Consolidating dealer and showroom information as a foundation for service-point discovery.

  2. The consumer warranty programme, phase one

    Programme owner

    Designing the move from paper warranties to a shared register for car owners and review teams.

  3. The shared document architecture across four companies

    Author

    Organising shared documents by function, with naming, access and governance conventions.

  4. Offline conversion measurement

    Measurement lead

    Connecting campaign and in-store purchase information to make marketing outcomes easier to follow.

Every work in the portfolio works.tanakritkhajornkovit.com All work

Half-body portrait of Tanakrit Khajornkovit

Tanakrit Khajornkovit

From civil engineering to finance and the next chapter of a family business.

Engineering starts with structure. Finance adds a view of the relationships between decisions and their consequences.

Those interests meet in the work of a family business: the spaces people work in and the systems that carry information between them.

  • BEng Civil Engineering, Chulalongkorn University
  • MSc Finance and Investment, University of Exeter, England · Graduated with distinction
Talk about a project, exchange perspectives, or start something new together. · Reach me directly by email.

Programmes and networks

Learning with others

  1. IBID cohort 10, also called Next Gen 1

    The new generation business leaders programme, run by the Institute of Business and Industrial Development

  2. The Next Real, cohort 14

    A programme for the next generation of family businesses

    View programme

  3. YEC Nakhon Ratchasima, cohort 12

    The young entrepreneur chamber of Nakhon Ratchasima

The film

Thirty seconds across the workshop, low orbit and Bangkok after hours, ending at the PREEDA NEXT experience centre.

Business ecosystem

Businesses and brands connected with my work. · For services, products and company information, visit each brand’s website.

  • Preeda Group
  • PREEDA NEXT
  • PK Pro Klasse
  • SP Ban Carcare
  • SPMS
  • EST

Go and see, bring it back, build it bigger, then go again

  1. Started civil engineering at Chulalongkorn University
  2. Crossed to England for a master's in finance and investment at Exeter
  3. Came home in the middle of the pandemic, and started in sales at EST
  4. Took over from my father, as Chief Marketing Officer
  5. Built the group's platform myself
  6. Nearly twenty thousand kilometres at the wheel, north, south and the north-east
  7. Renovating one real office, so four companies sit under one roof

On social

พี | MDหนีงาน

@mdnheengarn

Easy with friends, serious about work.

Cars, business and life,
told the way friends talk: no selling, no hype.
If you would like a friend to talk to, follow along.